Guide Media Kit
IntroductionThe Product Depot has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire residential construction industry. This information resource uses powerful search technology that continually indexes the content of participating supplier websites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.
The Product Depot also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from their computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the Product Depot and are a valuable business opportunity for suppliers to advertise in the directory.
Members of the Texas Association of Builders (TAB) have access to the Product Depot on a daily basis. But the directory isn't limited to association members. Other builders, remodelers, developers, designers, architect, and sub-contractors are using the directory as well. These industry professionals spend $35 billion a year on products and services your company offers.
And when these professionals are ready to buy, they turn to the Product Depot to cut through the clutter of traditional search engine results.
The Product Depot has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company's brand and message are delivered directly to those that matter most to your business. TAB is recognized as a leader in the industry. And builders, remodelers, developers, designers, architect, and sub-contractors turn to the association as an informational source in the industry.
Your completed listing in the Product Depot will feature your company logo and description, contact information and company website and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.
A link to the Product Depot is prominently displayed on the TAB website (http://www.texasbuilders.org).
TAB's Web Site Traffic
Unique visitors - 100,000 annually
Page views - 432,000 annually
The following rates reflect an annual pricing structure. Your company's listing appears in the Product Depot year-round.
| $2000 | Region Banner Ad Placement | Banners are located on every page within a region-filtered search, including region landing page and region category results pages. A limited number of banners are available per region. |
| $5000 | Banner Program | The Banner Program includes Banner and Skyscraper Advertisements. Banners are located at the top and bottom of each page of the guide. Skyscrapers are located on the left and right sides of the guide. These large ad formats provide prime real estate to sell your products and services to industry decision-makers. A limited number of Banners are available on the guide. |
| $195 | Completed Web-Enabled Listing | A completed web-enabled listing includes your full-color company logo, a corporate description, links to your website and e-mail address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need! |
| $150 | Priority Placement | This additional fee allows your company to have your completed listing appear on the first page within a single heading of your choosing. |
| $1500 | 1st Place Premium Placement | This additional fee allows your completed listing to appear as the top position within a single heading of your choosing. |
| $1350 | 2nd Place Premium Placement | This additional fee allows your completed listing to appear as the second position within a single heading of your choosing. |
| $1150 | 3rd Place Premium Placement | This additional fee allows your completed listing to appear as the third position within a single heading of your choosing. |
| $350 | Video-enhanced Listing | Add video to your Enhanced Listing – bring your products and services to life with video or post commercials! Want to add more than one video – just $250 for additional videos posted to your listing. |
| $200 | Keyword Search Priority Placement | This additional fee ensures that your company will appear prominently when a specific keyword term is used during a search. |
| $300 | Product Showcase Ad | This additional fee allows you to spotlight your product with an ad in the Product Showcase. The ad will have front page rotation, updating every 15 seconds. The ad may be changed throughout the year to highlight special offers. A link to your Product Showcase items is placed in your enhanced listing. Additional Product Showcase ads are $200. |
Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.
Product Showcase guidelines: Product Showcase images will be published at 350 pixels x 200 pixels. For best quality, images should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 25k.
Banner ads must be 728 pixels x 90 pixels.
Skyscraper ad specifications are 120 x 600 pixels and must not exceed 75k in file size.
For more information about graphic specifications, please contact your sales representative.
The Texas Association of Builders is dedicated to creating a positive business environment for the housing industry by addressing the housing issues of the people of Texas. Founded in 1946, the Texas Association of Builders (TAB) is an affiliate of the National Association of Home Builders and has 33 local home builders associations across Texas. Representing over 500,000 jobs and more than $35 billion in the Texas economy, the state and local associations play a crucial role in providing housing for Texans. With nearly 13,000 members, TAB is the third largest home builders association in the nation.
For additional information, call (972) 402-7000, or e-mail us at tab@multiview.com.
